As part of its ongoing relationship with Remington Group Inc., Break Tag Media has provided the real estate developer a new face to its digital audience by relaunching RemingtonGroupInc.com.
“It was a matter of updating and modernizing Remington’s approach to digital,” said Thomas Bink, Break Tag’s Vice President responsible for digital strategy and content. “The old interface wasn’t reflective of the energy and passion of the company, and it wasn’t easy for potential customers to do business with them online. That’s all changed.”
With over 60 years of building detached home and condominium communities throughout Southern Ontario, Remington Group had focused on a face-to-face approach to sales and hadn’t fully embraced digital as a sales tool.
“The relaunch is really just the first phase in overhauling Remington’s digital strategy,” Bink said. “Going forward, potential customers will be able to get more information about available properties and communities online and will be able to better interact directly with Remington’s sales teams. That should result in more leads and more sales, whether it’s homes, condos or retail properties.”
Bink says Break Tag is currently working on community pages that will show specifically what properties are available in each development, with detailed floorplans, features and amenities and prices.
“The key to success in Remington’s business is to get the right information into the hands of brokers and customers as quickly as possible,” Bink says. “The easiest and best way to do that is online.”
In 2018, Break Tag Media was hired by Remington Group to upgrade the company’s digital presence and increase online engagement and sales through unique content, social media, digital advertising and marketing.
ABOUT REMINGTON GROUP
The Remington Group – a privately held company with substantial land holdings – has more than 60 years’ experience building dynamic communities. The Remington Group has built thousands of homes, and owns and manages millions of square feet of commercial, retail, and industrial properties.
ABOUT BREAK TAG MEDIA
Break Tag Media is a growing boutique digital media company focused on helping small- and medium-sized businesses amplify their brands in an increasingly crowded digital marketplace.
As a boutique business, Break Tag Media provides unique, one-on-one attention to each client to ensure their individual needs are met while still maintaining some of the lowest costs in the industry.